Chinese detergent company apologizes for "blatantly racist" commercial

BY JOSH CURLEE
Posted on AUG 01, 2019

Qiaobi. a Chinese detergent company, has come under fire for a commercial many have labeled "raw racism".

Qiaobi. a Chinese detergent company, has come under fire for a commercial many have labeled "raw racism".

The commercial depicts a young Asian woman doing laundry. A young black man enters the room with a paint brush and paint stains all over his face and clothing. The man whistles at the woman, who beckons him to come closer.
It seems that the two will share a kiss, but the Asian woman puts a Qiaobi detergent pack in the mouth of the black man and then pushes him into the washing machine.

When the wash is done, the Asian womanopens the machine to reveal that the black man has been washed into a young Asian man. The young Asian man winks at her, holding a Qiaobi detergent pack.

"[We had] nointention of discriminating against people of color," read a Weibo statement posted Saturday by the company."The color of one's skin is not the standard by which we should judge each other. We strongly oppose and condemn racial discrimination."

The Shanghai based Qiaobi apologized for the commercial after receiving backlash internationally but also accused the international media of being too sensitive and fueling the controversy for profit.

Before the apology, the company suggested that there was nothing wrong with the ad spot.

"We meant nothing but to promote the product, and we had never thought about the issue of racism," said a Qiaobi spokesman on Friday.

In December, 2015, a Chinese promotional poster for the movieStar Wars: The Force Awakens was also criticized for marginalizing one of the main characters, played by John Boyega, a black man.